Privacy Policy

Last Updated: October 2, 2025

Moderno Direct (“we”, “our”, “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your data when you visit or make purchases on www.modernodirect.co.uk (the “Services”).

By using our Services, you agree to the collection, use, and sharing of your information as described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

  • Contact Information: Name, billing and shipping address, phone number, email address.
  • Financial Information: Payment card details, bank account information, transaction records.
  • Account Information: Username, password, preferences, and settings.

  • Transaction and Usage Information: Products viewed, added to cart, purchased, or reviewed.
  • Communications: Messages or queries sent to our customer support.
  • Device and Browser Information: IP address, browser type, device identifiers, cookies.

How we collect information:

  • Directly from you when you place an order, create an account, or contact us.
  • Automatically through our website, cookies, and similar technologies.
  • From our service providers or partners who help deliver our Services.

2. How We Use Your Information

Your information helps us deliver a better shopping experience:

  • Order Fulfilment: Process purchases, manage accounts, arrange delivery, handle returns.
  • Customer Support: Respond to queries, complaints, or service requests promptly.
  • Marketing and Promotions: Send relevant offers, updates, or newsletters (with consent).
  • Website Improvement: Personalize content, analyse usage, and improve our Services.
  • Security and Fraud Prevention: Detect fraud, secure accounts, and protect our website.
  • Legal Compliance: Fulfil obligations under UK law or respond to legal requests.

3. How We Share Your Information

We may share personal data with:

  • Service Providers: Payment processors, delivery partners, IT providers, cloud storage.
  • Marketing Partners: For relevant advertising and promotions.
  • Business Transactions: In cases of mergers, acquisitions, or company sale.
  • Legal Authorities: When required by law or to protect our rights and users.

Note: Some data may be processed outside the UK or EEA under legally approved safeguards, such as Standard Contractual Clauses.

4. Your Rights (UK GDPR)

Depending on your location, you have the right to:

  • Access: Request a copy of the data we hold about you.
  • Correction: Correct inaccurate or incomplete information.
  • Deletion: Request deletion of personal information.
  • Portability: Transfer your data to another service provider.
  • Object/Restrict Processing: Object to marketing or other data processing.
  • Withdraw Consent: Withdraw consent for any processing based on consent.

To exercise your rights, contact us at: info@modernodirect.co.uk or Modern Direct Ltd, 123 Modern Street, London, UK, SW1A 1AA.

5. Cookies and Tracking

We use cookies and similar technologies to improve website functionality, provide a personalised shopping experience, and analyse traffic. You can manage cookies through your browser settings.

6. Children’s Privacy

Our Services are not intended for children under 16 years of age. We do not knowingly collect personal information from children.

7. Security and Data Retention

We use reasonable security measures to protect your data. Retention periods depend on legal obligations, business requirements, and the purpose of collection.

8. Third-Party Websites

Our website may link to external websites. We are not responsible for their privacy practices. Please review their privacy policies before submitting personal information.

9. Complaints

If you have concerns about how we handle your data, contact us at info@modernodirect.co.uk. You may also file a complaint with the UK Information Commissioner’s Office (ICO).

10. Updates to This Policy

We may update this Privacy Policy occasionally. All changes will be posted on this page with a new “Last Updated” date.